As part of a multi-agency team, PUSH 7 helped PPG Glass, one of Pittsburgh’s most venerated and historic businesses, transition to new ownership and begin establishing a new brand personality as Vitro Architectural Glass with architects, glazing contractors, glass fabricators and other key constituencies.
PUSH 7 collaborated with management from both organizations to coordinate press announcements, media relations and internal communication among several hundred employees. The agency also helped to stage Day One events almost simultaneously at nine former PPG Glass plants in the U.S. and Canada.
"PUSH 7 has been integral to our marketing communication efforts for over a decade. Their experience and knowledge of our brand, our business and our industry - along with their ability to respond to the demands of an extraordinarily compact timeline helped make the first critical days of our transition an unqualified success.”
—Robert J. Struble, Director, Brand Strategy and Communications, Vitro Architectural Glass (formerly PPG Glass)
Scope of work:
• Media relations
• Employee communication
• Graphic design
• Crisis communication documentation and training
• Logistics and project coordination