May 11, 2018

Think you have the perfect story for a reporter? You just might have the angle that they are looking for, but how do you go about pitching that story to a reporter? There’s no such thing as a perfect pitch email, but consider the following tips and rules of etiquette t...

May 8, 2018

Clickbait, the use of eye-catching internet headlines to obtain clicks, has become increasingly popular, and you can thank websites like Buzzfeed and Upworthy

Both websites use clickbait in slightly different ways:

Upworthy uses headlines with phrases such as “you’ll n...

May 4, 2018

If your business is on social media, occasionally you are going to come across an unhappy customer or a negative comment. Are you prepared to handle this situation if it happens?

Here are simple tips to ensure it goes smoothly:

  1. Stay Calm - Your business is your livel...

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